Hyper-social. GET HYPER-successful. “A thought-provoking Lekt? K and a comprehensive introduction? Business in today’s currency? Ftlichen challenges such as social media and social networking increasingly important f? R success …. Highly recommended.” – Thrive choice magazine “If you really understand what makes some online communities, while others w shrink and fade, you know come to the right place, and Ed Moran Francois Gossieaux what makes us all so socially as a customer, as an employee? as a business-like and ftspartner online and offline.?. “- David Rogers, executive director of the Columbia Business School Center on Global Brand Leadership, author of The Network Is Your Customer” The hyper-social organization is not simply a guide to by the fundamental and far-reaching transformations of today’s causes of social navigate media, but also offers insight into how to optimize and benefit from it. “- Mark Yolton, Senior Vice President, SAP” in the Ma e, that we be ‘man? ‘know with what we do, and share them as freely as m? possible, we will go a long way to F? promotion of a deeper level of trust. with consumers, the hyper-social organization is not only explained? rt why the happens – it also provides a road map f r, as we embed it into all your customer-related processes “?. – Barry Judge, CMO, Best Buy, “Rather than become aufgeh depends on the” media “side of social media have Gossieaux and Moran point out that the real killer application, the possibility M, a 1:1 communication between your customers? and is patterned to create your brand. “- Marty St. George, CMO, JetBlue” With this book, the simple but tiefgr requests reference requests getting Recipes f r all parts of the organization, and Ed Moran Francois Gossieaux have the chaos, excitement and anxiety shops? ? is distilled ft from a world that is always elegant in a vessel hl social context of understanding (and I buy books B f r my whole tribe?). “- Janet Swaysland, senior vice president of social media, Monster.com ? about this book. Facebook. Twitter. YouTube. LinkedIn. Unless you want to live in the Stone Age, it is difficult to cover all social networking tools that have taken the world by storm ignore. To keep pace – and competitiveness to remain competitive – you need to rethink m new, how your organization interacts with these beautiful NEN new world?. You need to m? In marketing to consumers stop and start socializing with communities who know what they want and are not afraid to share it. You m? Must understand the power of social media and use it to your advantage. You ben? Term the hyper-social organization. Based on the famous hmten “tribalism Study of Business” -? A broad survey of j HAZARDOUS Francois Gossieaux by Beeline Labs and Ed Moran of Deloitte carried out leads – this is the definitive guide to using social media f r the business? Success. ? The book berraschende findings and exemplary HAZARDOUS interview is a challenge f r everything you know about corporate-consumer relationships, starting with the 5 Steps to Being hyper-social?? Forget Technology Gain ndnis f r the four driver of successful communities. Forget the market segments and consumer think-St? And mme people. Forget corporate think-centricity, Human-centricity. Forget-Kan? Le think networks. Forgetting process and hierarchies think social disorder. Social Media VER? Changed the world as we know it. This book shows you how to change your organization? And be at the forefront of the movement. Instead of marketing, general target groups, reveal Gossieaux and Moran as your Bem? Relations to a new orientation in the house on what matters most to people or the churches “St? Mme,” which in essence their “identities? Ten” are- and they unite in their common passions, problems, tasks, W wish a and b? rfnisse. You will learn how a real human Pr? To establish presence in web and social media communities and websites open to?, A nat? Rlich mental strategy forming, reciprocal and mutually beneficial exchange of ideas and information. And you’ll see what f? LEADING companies like Amazon, Netflix, Microsoft, IBM, Marriott, Eli Lilly, and others with the right mouse button and how do you do it. Best of all, h Ren? You exciting? HAZARDOUS exemplary interviews with today’s trendsetters? About that, do what ye companies to hyper-social. Being social has always been a key? Sselrolle played in the success. As hyper-social organization, go to n? Chsten level to bring.