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This chapter emphasizes that the successful business strategies, where each employee can recite the mission statement and understands how his or her job duties that affect them – a closed unit in action. Once this is internalized, it follows that marketers at all stages of product life-cycle m? Must be involved, the stages are defined here in terms of the marketer’s role in each. Marketer’s toolkit: This chapter is excerpted from Harvard Business Essentials.

Marketing Strategy: How It Fits with Business Strategy